Coach: after you fill these 3 sections verbally label] “So it sounds like your biggest concern is ______ and it’s making you feel ______. Did I get that right?
Overview Past Attempts
Coach: here you dig: “How long did you try X? What happened? Why do you think it didn’t stick?
Dream Outcome & Timeframe
BadGood
Coach: this is straight “dream outcome” and “time delay” work. You’re making the destination clear and near.
Effort, Obstacles & Commitment
[Coach: this is you quietly qualifying budget/authority/timing and surfacing objections before you present the program.]